Steffanie Williams
Menu
Case Studies01Product Portfolio Transformation02VIP Subscription Membership03Commerce & Karma CoinsAbout MeContact

Contact

Let's connect.

For product leadership opportunities, portfolio conversations, or thoughtful collaboration, reach out directly.

Emailsteffanie.la@gmail.com
Phone310-779-5147
Based in

Las Vegas, NV

LinkedInInstagram

Selected work

Three systems. One connected growth strategy.

See how I led product, engineering, design, content, and marketing to turn fragmented customer experiences into one connected journey that drives conversion and growth.

Product & Growth Ecosystem

Connected content, identity, personalization, and commerce across a portfolio serving an audience of 10M+.

Product strategyPortfolio managementCustomer intelligence
See the portfolio transformation ↗︎

VIP Subscription Membership

Built a subscription business from an established customer habit, reaching $10K MRR in its first year.

Subscription growthLifecycle strategyGo-to-market
See the membership strategy ↗︎

Commerce & Karma Coins

Modernized dual-currency checkout, increasing conversion 27% and cash sales 62% across 50+ products.

Ecommerce platformsPayments & checkoutConversion optimization
See the commerce modernization ↗︎