PRODUCT · COMMERCE · CUSTOMER EXPERIENCE
I build product ecosystems that turn engagement into revenue.
With over 12 years of digital product experience, I lead strategy across commerce, content, marketing, and customer intelligence, from discovery through retention.
A different route to product leadership
Before I designed digital journeys, I designed physical ones.
My career began in visual design, physical consumer goods, and retail merchandising. I learned how packaging, pricing, and customer behavior work together. Then I applied that same systems thinking to digital products.
Follow my career arc
How I lead
I lead by connecting customer insights, creative ideas, and business goals into a clear direction.