ABOUT ME
I learned product from the outside in.
I began in physical product design, where customer demand, commercial constraints, and execution determined whether an idea reached market. I carried that discipline into digital product leadership, ultimately directing interconnected portfolios across content, subscriptions, commerce, and customer data.
Career foundations
The work before software built the instincts I bring to product leadership.
Physical products taught me to balance customer appeal, brand requirements, production constraints, budgets, retailers, and launch deadlines.
Product design at scale
Portfolio planning · Retail execution
Developed hundreds of products across ten youth brands and later managed workload, quality, photography, packaging, planograms, and national retail presentations as the design team grew from two to ten.
Licensed consumer experiences
Licensing · Stakeholder alignment
Led Hello Kitty design and contributed to Disney, Nickelodeon, and Girl Scouts programs across product concepts, packaging, displays, assortments, and retailer-specific launches.
Creative direction and commerce
Go-to-market · Commercial ownership
Directed the brand and commercial presentation of a private-label cosmetics portfolio, connecting concepts, packaging, photography, trade shows, budgets, and delivery for partners including Saks Fifth Avenue and Nordstrom.
Brand systems became digital systems
End-to-end experience systems
Co-founded a studio creating identity, packaging, responsive websites, ecommerce, apps, and editorial systems for emerging and established brands, expanding my work from individual assets to complete customer experiences.
